Envatofolio - Creative Portfolio Platform

About

Envatofolio is a portfolio platform where creative professionals can showcase their work and flex their full creative expression in various mediums and visual forms. It provides a space for artists to exhibit their talent and explore diverse ways of visual storytelling and artistic representation.

The problem

Kickstarting brand awareness and sign-ups for the new platform through a campaign called 'Introducing.' This campaign will be implemented onsite and across various digital marketing channels, aiming to inform creatives that they now have a dedicated space to showcase their creations.

What are the project goals?

Create visually captivating assets

Design attention-grabbing visuals that align with the brand's aesthetic to engage the target audience effectively.

Increase brand awareness

Generate awareness among creatives about the new platform and its dedicated space for showcasing their creations.

Drive sign-ups

Encourage creatives to sign up for the platform by highlighting its unique features and benefits through persuasive visuals and compelling calls-to-action.

Maintain consistency across platforms

Ensure visual branding consistency across various digital channels, adapting visual assets to different platforms while maintaining a cohesive brand identity.

Measure and analyze campaign performance

Implement tracking mechanisms to measure key metrics such as website traffic, click-through rates, and conversion rates for data-driven optimization.

User personas

Empathizing with our users

Sofia the independent designer

Age: 30 years old

Location: Barcelona, Spain

Gender: Female

Education: Bachelor's degree in Visual Communication

Sofia is an experienced independent designer looking to expand her international reach. Her goal is to use the platform to showcase her portfolio and attract high-profile clients and collaborations. She actively promotes her work through social media integration on the platform, participates in industry discussions, and seeks opportunities for networking and collaboration.

Goals

Expand her international reach and find new clients through a platform that lets her showcase her work in an easy and intuitive way.

Challenges

Sofía is not that tech-savvy since she has focused most of her career on illustration and concept art. She doesn't know how to code or how to set up an online digital portfolio by herself.

Motivations

She is looking for convenience and practicality since she doesn't have too much time between clients to search for a way to set up an online portfolio. Her motivation is to establish herself as a reputable and sought-after designer.

Behaviors

Sofia knows how to work with the basic Adobe Suite for illustration and print. She also used to have a blog via WordPress to write and upload some of her artwork. She's an avid social media user, focusing on Instagram.

Carlos the agency designer

Age: 38 years old

Location: São Paulo, Brazil

Gender: Male

Education: Bachelor's degree in Graphic Design

Carlos is a seasoned designer working in a prestigious agency. He actively shares his expertise through blog posts and tutorials, engages in community discussions, and collaborates with other professionals on the platform.

Goals

Carlos wants to leverage the platform to showcase his portfolio, expand his professional network, and attract potential clients or career opportunities. He has a large portfolio since he has been in the industry for a long time.

Challenges

Carlos has a personal website as a portfolio, but he doesn't seem to get much traffic or have a way to connect with other like-minded people or clients. Additionally, since he has been involved in a lot of projects, keeping his website up to date has not been an easy task.

Motivations

His motivation is to gain international recognition for his work and establish connections with industry influencers. He also wants to be part of a community where he can share his talents or find others with similar skills. Additionally, he is looking for a platform that will allow him to upload his projects in an easy and intuitive way.

Behaviors

Carlos has always been passionate about technology. He has an intermediate skill set for web design and knowledge of web frameworks. While he uses social media, he primarily focuses on Reddit, where he answers questions and seeks feedback from digital art communities.