José Luis Castro

Hello! I'm José Luis Castro 👋

UI/UX Designer at Citigroup

I design digital experiences that people love to use.

LinkedIn Instagram Behance Email

Featured Projects

A selection of my recent work in UI/UX design, from banking to e-commerce

Wealth Workstation

Wealth Workstation

UX ResearchBankingUser InterfacePrototype

Citi Private Bank · Lead Product Designer Consolidating 40+ legacy systems into one platform for 500+ Client Service Officers globally. Achieved 87% positive feedback and 78% adoption across NAM and LATAM regions.

View Case Study>
Liverpool Restaurants: Digital Menu

Liverpool Restaurants: Digital Menu

UX ResearchFront EndUI DesignUser Testing

Designed and developed a contactless QR-based digital menu solution during COVID-19 for 89+ Liverpool restaurants nationwide. Led user research, created wireframes, and built the responsive template using HTML, CSS, and React, ensuring fast deployment and excellent user experience for both tech-savvy and less tech-comfortable users.

View Case Study>
Envatofolio

Envatofolio

UI DesignUXMarketingMaster Graphic

Envatofolio is a creative portfolio platform designed for professionals to showcase their work and express their artistic vision across multiple mediums. It offers a dedicated space where artists can present their talent, explore new visual languages, and tell compelling stories through design, art, and innovation.

View Case Study>

About Me

My Story

For over 10 years, I've been passionate about solving complex problems through design. What started as a fascination with how people interact with digital products has evolved into a career dedicated to creating meaningful user experiences.

I believe great design is invisible—it just works. My approach combines user research, data-driven decisions, and creative thinking to craft solutions that are both beautiful and functional. Every project is an opportunity to understand users deeply and design experiences they'll love.

From banking platforms at Citigroup to e-commerce experiences at Liverpool, I've worked across industries to deliver results: reducing account opening time by 30%, increasing conversions by 20%, and designing for millions of users across Mexico.

Based in 🇲🇽 Mexico City, I'm always excited to collaborate on projects that challenge me to think differently and create impact through design.

Languages

🇪🇸 Spanish (Native) 🇬🇧 English (C2)

Skills & Expertise

Design

Product Design Web / Responsive App Design Prototyping Design Systems Design Thinking

Research

User Research Usability Testing A/B Testing Google Analytics

Tools

Figma Photoshop Illustrator After Effects HTML/CSS JavaScript

Methodologies

Scrum / Agile Leadership Teamwork

Experience

10+ years designing digital experiences for banking, e-commerce, and tech companies

CURRENT

Citigroup

Tata Consultancy Services

UI/UX Designer

July 2023 - Present

  • • Spearheaded the redesign of account opening processes, enhancing user satisfaction and reducing time by 30%
  • • Conducted over 10 user testing sessions and 10 A/B tests, resulting in a 25% increase in client acquisition
  • • Developed 20+ interactive prototypes, improving the user journey across desktop and mobile platforms
  • • Collaborated with the product team to develop user stories, influencing the creation of 10+ new design components

Liverpool

Servicios Liverpool S.A. de C.V.

Junior Web Designer → Senior Digital Designer

August 2015 - June 2023

  • • Led the design for 200+ email campaigns and 150+ banners, resulting in a 30% increase in campaign engagement
  • • Utilized Google Analytics and user feedback to inform redesign, resulting in a 20% uplift in conversion rates
  • • Collaborated with developers to implement new features into Liverpool and Suburbia shopping apps
  • • Served as design lead for Suburbia's kiosk project and Liverpool's restaurant digital menu

DeSiCi

Desarrollo de Sistemas Corporativos en Internet

Front End Designer

June 2014 - August 2015

  • • Designed and implemented 60+ mobile-first landing pages, resulting in a 15% improvement in conversion rates
  • • Created impactful graphic materials to support brand identity and marketing efforts
  • • Served as designer and webmaster for major brands utilizing Oracle CMS

Kichink

E-commerce Platform

Web Designer / Social Media

September 2013 - June 2014

  • • Created impactful social media content for Facebook, Twitter, and Instagram
  • • Designed, animated, and sound edited 20+ tutorial videos, reducing support tickets significantly
  • • Utilized Adobe After Effects and Premiere Pro for video editing and animation

Education & Certifications

🎓

Bachelor's Degree in Design

Design and Visual Communication

UNAM Mexico, 2009-2013

📸

Contemporary Photography

Photography Course

UNAM Mexico, 2013

💻

Web Design Certification

Professional Web Design Course

Mediatech, 2010

Download Full CV

Let's Work Together

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Email

manhack@gmail.com

LinkedIn

José Luis Castro García